While language-learning apps like Duolingo are popular, a unique app called Finch is gaining attention for its focus on mental health care. Introduced in 2023, Finch offers a gamified approach to self-care, reminiscent of the Tamagotchi era, where users engage in daily tasks to nurture their well-being.
Although the app offers a paid subscription at £69.99 per year, its motivational features make it valuable even without the premium plan. Users can personalize their self-care bird, set daily tasks, and engage in interactions that influence the bird’s growth and personality traits.
Upon downloading Finch, users name their bird and select its appearance. The bird embarks on daily missions, requiring users to complete tasks and make choices that impact its development. As the bird matures, users can explore different virtual locations and personalize its living space.
In addition to task management, Finch offers mindfulness exercises, journaling prompts, and emotional check-ins. Users can connect with friends, send and receive supportive messages, and earn rewards for consistent engagement.
Maintaining a daily routine on Finch builds a strong bond with the bird character, unlocking new features and experiences. Users can also collect micropets, participate in activities, and receive positive affirmations from their virtual companion.
While Finch is not a substitute for professional mental health treatment, it offers a supportive and engaging platform for promoting self-care and well-being. Users have shared positive experiences with the app, praising its impact on their daily routines and emotional resilience.
Danielle Kate Wroe is a Senior Social News Reporter for the Content Hub’s Social News Desk, serving titles including The Mirror, Daily Star and Express. She also co-authors a newsletter, The Bookish Drop, which is available on Substack. The newsletter serves a book-loving audience with trending news, reviews, and recommendations. Danielle has a special interest in books, beauty, fashion, stories from the LGBTQ+ community, and viral content. In 2025, she was shortlisted for a Celebrating Brilliant Journalism award for her commitment to representing LGBTQ+ communities across the UK through her work. Previously, she worked as a Lifestyle Writer for The Mirror, and started her journalism career in 2020 as a Senior Community Content Curator at InYourArea.
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