Greene King introduces its inaugural pub loyalty rewards program, offering customers complimentary drinks and food. New users who install the Greene King Pubs and Restaurants app can access the “Spin to Win” feature, where prizes such as a free drink or a main meal valued up to £18.99 can be won.
Upon app registration, each new member receives one spin for the chance to claim rewards at various Greene King establishments including Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns, and Hungry Horse. The Greene King app is available for download at no cost from your preferred app store.
Research by Greene King indicates that 71% of Brits are most worried about the cost of living, yet 28% still view dining out as a cherished indulgence. Kevin Hydes, Group Marketing Director at Greene King, emphasized the importance of creating memorable experiences for patrons while acknowledging their cost concerns.
The initiative follows Greene King’s previous giveaways, such as free pints to commemorate the Guinness Six Nations Rugby tournament earlier this year. The company also distributed 100,000 complimentary pints as part of the “When It Rains, We Pour” campaign, where rain detectors in select Greene King pubs triggered the offer.