A distinctive blend of lawn bowling, beer, music, and balmy summer evenings is creating a buzz in Guelph. Despite facing challenges due to ongoing construction near their downtown location, Brothers Brewing has found a creative solution by teaming up with the Guelph Lawn Bowling Club to establish a beer garden.
Colton Proveau, co-owner of Brothers Brewing, emphasized the necessity of this collaboration as the brewery experienced a significant decline in sales. The beer garden initiative at the bowling club has provided a much-needed boost, with Proveau expressing gratitude for the unexpected opportunity that arose from the construction disruptions.
President of the lawn bowling club, Blake Skinner, highlighted the positive impact of the beer garden, attracting new enthusiasts to both the sport and the brewery. The scenic setting by the river has been well-received, fostering a sense of community and fun for visitors.
Brother-sister duo Mathew and Jenna Holdom, longtime patrons of Brothers Brewing, have embraced lawn bowling at the beer garden, intending to continue their support throughout the downtown construction period. Likewise, Emily Gibson, a seasoned lawn bowler, praised the vibrant atmosphere brought by the beer garden, noting an increase in participation and a more diverse demographic engaging in the sport.
The success of the beer garden in drawing in a mix of patrons, including younger individuals, has sparked optimism for the future of lawn bowling in Guelph. As the partnership between Brothers Brewing and the Guelph Lawn Bowling Club flourishes, both establishments look forward to sustaining this collaboration for years to come.