Nestle has announced a significant change to its Quality Street packaging for the second consecutive year. The renowned chocolate manufacturer has confirmed that its Quality Street chocolates will once again be packaged in paper tubs as part of Nestle’s broader initiative to ensure all its packaging is recyclable by 2025.
Last year, Nestle introduced the environmentally friendly, eight-sided paper tubs, sparking mixed reactions among shoppers. While some customers expressed a preference for the traditional tins, others welcomed the new design, calling it a great idea.
Starting this October, shoppers will have the option to purchase the paper Quality Street tubs at selected Tesco stores, alongside the continued availability of plastic tubs.
A Nestle spokesperson revealed, “We’re pleased to announce that Quality Street will reintroduce paper tubs at selected Tesco stores this Christmas. The brand is committed to assessing consumer feedback on the tubs’ popularity and exploring innovative ways to enhance the sustainability of its packaging.”
In the previous year, over 200,000 paper tubs were distributed to specific Tesco outlets, containing approximately 150 tonnes of Quality Street sweets in total. Nestle emphasized that the paper tub maintains a luxurious design with gold foil embellishments, features a re-closable lid, and can be recycled once empty.
Quality Street transitioned from colorful plastic wrappers to recyclable paper packaging in 2022. Jemma Handley, Senior Brand Manager for Quality Street, expressed pride in introducing the paper tub, emphasizing the product’s appealing design and the continuation of the signature delicious sweets inside.
Cheryl Allen, Head of Sustainability – Confectionery Europe at Nestle, highlighted the company’s dedication to sustainable packaging and the importance of adapting to consumer preferences and technological advancements. The trial of the paper tub aims to gather insights for future sustainability efforts and reduce the use of virgin plastic.
Opting for sustainable practices, Nestle’s Quality Street paper tubs offer customers a more eco-friendly packaging option while maintaining the beloved experience of enjoying Quality Street chocolates.