Apple, known for its MacBook laptops, iPads, and iPhones, is experiencing a surge in popularity for its services. The tech giant has reported a ‘record-breaking’ year, with users increasingly engaging with its audio, TV streaming, and news offerings.
Apple Music, now accessible on both iOS and Android devices, achieved its highest performance in 2025, setting new records in terms of listenership and new subscribers. The platform introduced features like Lyrics Translation and AutoMix, enhancing the user experience.
Additionally, Apple TV saw a significant uptick in user engagement, with a 36% increase in viewing time for shows like Slow Horses and The Studio in December compared to the previous year. The platform expanded its content library with additions such as the F1 film starring Brad Pitt and the acclaimed drama Pluribus.
The App Store also experienced a successful year, boasting over 850 million weekly users worldwide. Notably, there was a record surge in visitor traffic between Christmas Eve and New Year’s Day, resulting in a peak in customer spending on digital products and services.
Apple Podcasts also thrived, achieving record numbers in listenership, plays, and subscribers. The company also made significant updates to its services, including expanding Apple Fitness+ availability to more regions and introducing over 50 new games to Apple Arcade.
Moreover, Apple enhanced its Share Item Location feature in Find My by partnering with 27 additional airlines, bringing the total to 36. This feature enables secure sharing of location data for AirTags and Find My network accessories with airline customer service, significantly reducing lost luggage instances.
Apple Maps expanded its Detailed City Experience to include new locations like New Orleans, Singapore, and Monaco, offering 3D landmarks and a custom F1 Monaco Grand Prix experience.
Eddy Cue, Apple’s senior vice president of Services, described 2025 as a groundbreaking year for Apple services, highlighting the company’s growth, global reach, and commitment to innovation. Cue emphasized the enriching experiences delivered to users worldwide, from entertainment services like Apple TV and Apple Music to essential tools like Apple Pay and iCloud. The strong user engagement during the holiday season reflected the enthusiasm of Apple customers across various services.